1950s Coca-Cola Santa Claus with dog cardboard cutout store display

1950s Coca-Cola Santa Claus with dog cardboard cutout store display

Coca-Cola is one of the most widely advertised products in the history of American manufacturing, and if the possibilities for collectors are almost unlimited, so is the potential for misleading the novice with fakes and reproductions.

Pharmacist J.S. Pemberton developed the formula for Coca-Cola in 1886, and for the past 122 years, Coca-Cola advertising products have hit the streets in record numbers and quantities.  The Coca-Cola Company has mounted some of the most successful advertising campaigns not only in this country, but all over the globe.

Santa Claus by Coke

From the very start, the company projected an image of wholesomeness and patriotism.  Early print advertisements featured beautiful women, adorable children, and winsome teenagers; some simply enjoyed a refreshing glassful, and for others it was a much needed thirst quencher and energizer during wholesome American activities including motoring, swimming, golfing, diving, and skating.   Coca-Cola advertising was so ubiquitous, that Santa Claus, as we know him today, is the result of a 1931 Coke campaign designed by illustrator Haddon Sunblom, who modeled the “Jolly Old Elf” after himself.  From 1931 to 1966, Sunblom’s Santa was the star of Coca-Colas seasonal advertising, and to this day informs the American ideal of Santa Claus.

Coca-Cola Collectibles by the Score

Coca-Cola advertising items and memorabilia include: combs, mirrors, knives, forks, calendars, thermometers, plates, checker sets, stuffed animals,  T-shirts, caps, Olympic pins, cutlery sets, night lights,  door knobs, syrup cans, dolls, fans, ice picks, puzzles, thermometers, signs, mugs, yo-yos, toy trucks, toy planes, bicycle lights, cookie jars, napkin holders, sheet music, clocks, cups, glasses, playing cards, coolers, die-cuts, figurines, bottle openers, medallions, pin backs, radios, scarves, ashtrays, bats, bingo cards, rulers,  key chains, salt & peppers, blotters, toy telescopes, carriers, syrup jugs, jump ropes, menus & menu boards, carriers, vending machines, signs, and trays.

Coca-Cola 1903 Hilda Clark serving tray

Coca-Cola 1903 Hilda Clark serving tray

Authentic Coke Trays

The trays are the biggest single category, with at least 47 versions manufactured over the years.  The oldest trays are not surprisingly, the most valuable, with the 1903 serving tray with an image of Hilda Clark (pictured) being one of the most valuable. While it’s not difficult to find most of the trays, people used them and wet glasses of refreshing Coke created lots of damage and rust.  Mint condition trays are unusual, and command high prices.  Prices for the common trays from the 1950’s and later have fallen substantially.

Reproduction Coke Trays

During the 1970’s when Americana was a popular decorating motif, Coca-Cola issued reproductions of some of their most popular early trays.  These reproductions will be marked as such on the backs.  In the 1980’s, they did the same, in honor of their 100th anniversary.  While these are authentic, Coca-Cola issued trays, they are considerably less valuable than their antique and vintage counterparts.

-by p4A contributing editor Susan Cramer.

Reference & Further Recommended Reading:


To search the Prices4Antiques antiques reference database for valuation information on hundreds of thousands of antiques and fine art visit our homepage www.prices4antiques.com


Andy Warhol screenprint, "Heart", inscribed "Happy Birthday / Tommy P / love Andy Warhol / May 1979"

Andy Warhol screenprint, “Heart”, inscribed “Happy Birthday / Tommy P / love Andy Warhol / May 1979″

As Heraclitus said, you never step in the same river twice. I wonder if he had a child, because while you never step in the same river twice, in many areas of life you can sort of, sometimes, “wade” into the same river twice, and at least attempt to recreate situations that have passed – reconnect with high school friends, try for a more peaceful start to the day tomorrow, make a different choice from the restaurant menu next time, etc. But that’s the bittersweetness of children – once it’s gone, it’s gone, and every day they become another version of themselves and yesterday’s version vanishes forever. To my unending delight, there are, of course, all those versions to come, but to my unending sadness, the Nora I had at three days and at three months are gone. In just a few weeks, I will have 365 versions of her behind me – she’ll be a whole year old! And so, in honor of Baby Girl’s first birthday, I thought I’d take a look through the database at all the things that have been birthday gifts at some point.

I was surprised by how many birthday-related items we have in the database! Some of them were originally made as birthday gifts, while others have had the role of birthday gift added to their legacy after becoming antiques. For instance, this little traveling desk with all its cubbyholes and a tiny engraving of George Washington in the center was a gift to researcher Nina Fletcher Little from her husband, Bertram, one-time director the Society for the Preservation of New England Antiquities (now Historic New England). This paint-decorated box, on the other hand, started life as a birthday present. The inscription on the back indicates that it was a gift to a little girl on her sixth birthday. And then there are legions of artworks that have been gifted, often by the artist. Andy Warhol, for example, gave a number of screenprints as gifts, including the heart pictured above. Other gifts, well, they make you wonder. While Warhol’s gifts convey a sense of warmth and affection, I’m still trying to determine what the giver of this was trying to say….

-Hollie Davis, Senior Editor, p4A.com

To search the Prices4Antiques antiques reference database for valuation information on hundreds of thousands of antiques and fine art visit our homepage www.prices4antiques.com

Singer & Co. black-painted and gilt-decorated cast iron treadle-base, belt-driven sewing machine

Singer & Co. black-painted and gilt-decorated cast iron treadle-base, belt-driven sewing machine

Singer Sewing Machines-everyone has them, few want to buy them. . . . Since almost everyone wears clothes, the automatic sewing machine may have been one of the most important inventions ever, yet surprisingly few of even the oldest antique models are valuable.  Here’s why.

Brief  History of the Sewing Machine

There is some disagreement about the first sewing machine.  It may have been patented in 1755 by a German inventor or in 1790 in England, in the form of a machine designed to make footwear.   Balthaser Krems patented a machine in1810, an Austrian tailor in 1814, and Americans John Dodge and John Knowles in 1818.  The thing these sewing machines had in common was that none of them actually worked.  It wasn’t until 1830 that a French tailor, Barthelemy Thimonner developed a viable sewing machine that impacted the way clothing was made.  Thimonner had a shop full of sewing machines which he used to manufacture uniforms for the French Army, exciting the wrath of fellow tailors who, fearing for their livelihoods, ransacked his shop and destroyed his sewing machines.

Early Sewing Machines by Elias Howe & Isaac Singer

In America, Walter Hunt developed a machine, but Elias Howe, Jr. was first with a workable, although prohibitively expensive model. Howe’s sewing machine worked well but had to be crafted entirely by hand, which put it outside the economic reach of most of its potential customers.   Isaac Merrit Singer produced a viable sewing machine by offering an improved version of an existing model that while affordable was subject to regular breakdowns.

American Sewing Machine Manufacturers

By the mid 1850’s, there were dozens of companies in this country making and selling sewing machines, including Grover & Baker Co, the Florence Sewing Machine Co, The American Buttonhole, Overseaming & Sewing Machine Co, Wheeler & Wilson, National, New Home, Graybar, Wilcox & Gibbs, Merrow Machine Co, Davis, and Singer.

Collectible Sewing Machines

For collectors, the value in old sewing machines has most to do with rarity and condition.  As the most successful models were produced in factories by the thousands, only the oldest, hard to find, aesthetically pleasing, or models that represent important technological advances are eagerly sought after, and command high prices. While Singer is the most widely recognized manufacturer, its products are the least collectible except for the earliest examples such as the model #1 and the Turtleback, both of which are hard to find.  Singer sewing machines, regardless of age and aesthetics, are with a few exceptions, rarely worth more than a few hundred dollars at best. The Singer Featherweight is prized for its functionality rather than its collectability and is still used happily by quiltmakers. Collectors also enjoy a wide variety of manufacturers made mini-versions of their sewing machines.

Reference: Country Living: Innovation and Design: What Is It? What Is It Worth?, by Joe L. Rosson & Helaine Fendelman, c 2007, House of Collectibles.

-by p4A contributing editor Susan Cramer.

To search the Prices4Antiques antiques reference database for valuation information on hundreds of thousands of antiques and fine art visit our homepage www.prices4antiques.com

Greentown Glass Co, chocolate Fighting Cocks covered dish

Greentown Glass Co, chocolate Fighting Cocks covered dish

A handful of desirable pieces were mixed with a fair assortment of affordable items during an auction held in Greentown, Indiana, on June 10, 2011, and sponsored by the National Greentown Glass Association (NGGA).

The cataloged sale of 213 lots was held as part of the annual convention of the NGGA. Although only association members could consign glassware to the sale, the event was open to the public. About 100 people attended. There were no reserves and no buyer’s premium.

With a few exceptions, all the glassware offered was made by the Indiana Tumbler & Goblet Co., which operated in Greentown between 1894 and 1903. The wares are now commonly referred to as Greentown glass.

Interest in low-end and mid-level glass remained soft, with more than 100 lots selling for $50 or less. However, the upper tier was energetically pursued, with the top lot being a Fighting Cocks covered dish in Chocolate glass. Having a flake on the tail. (pictured above, p4A item E8994243).

Dan Otto of Otto’s Auction Service in Kokomo, Ind., called the sale. “The high end was high, and the middle market was soft,” he said.

It isn’t just the economy hurting the value of average pieces of Greentown glass. “We need more people involved in order to get the middle better,” Otto said.

-Don Johnson, Editor, p4A.com

To search the Prices4Antiques antiques reference database for valuation information on hundreds of thousands of antiques and fine art visit our homepage www.prices4antiques.com

1933 poster by Weimer Pursell for the Chicago World's Fair, depicting the Hall of Science

1933 poster by Weimer Pursell for the Chicago World's Fair, depicting the Hall of Science

A Century of Progress Souvenirs and Collectibles

The 1933 World’s Fair in Chicago celebrated science, made a profit, and set the style for the 1939 Fair in New York.  This fair, themed “A Century of Progress” offers the collector a wealth of souvenirs and collectibles.

Despite the great Depression, civic leaders in Chicago, Illinois were busy planning for Chicago’s second world’s fair in 1933 to celebrate the city’s centennial.   Though commemorating a historical event, the fair committee decided against the sort of historical theme that had proven to be unpopular and unsuccessful in the 1876 Philadelphia Centennial Exhibition.  They decided instead to focus on the progress that had been made in science and industry and “A Century of Progress” became the theme of the fair.

Chicago’s Century of Progress World’s Fair Celebrates Science
Chicago’s 1933-34 exposition focused on developments and innovations in science, and to that end, the fair committee enlisted the support of The National Research Council, an organization of scientists that had been formed in 1916 to advise on war technology.  For the first time, lighting played a major artistic role as companies like Westinghouse and General Electric vied to outdo each other in creating modern and exciting artistic effects with the latest lighting technology and materials.

The Art Deco World’s Fair in Chicago
As the country was mired in the Great Depression, early Art Deco was the logical economic choice for the overall architectural style of the fair.  The concrete structures were cheap to build, and eye catching effects could be created inexpensively through the use of bold color and innovative lighting.  Like the White City of the Columbia Exposition of 1893, the buildings were unified through the use of the limited color palette used throughout that was developed by Joseph Urban, a well-known designer of stage sets.

Master Marble Co., 1933 Worlds Fair, Chicago box set

Master Marble Co., 1933 Worlds Fair, Chicago box set

Chicago Fair Exhibits and Entertainments
In keeping with the Century of Progress theme, the Hall of Science was the largest and most important exhibit building of the fair.  Applied science exhibits were presented in the manufacturers’ hall, where visitors saw an early form of television and a working auto assembly line.  As always, dinosaurs were well represented, as the public still found them fascinating.  It wasn’t all prehistoric beasts and technology, however.  Sally Rand, a famous vaudevillian, danced naked with two large ostrich fans in a Parisian styled dance hall on the Midway.  At its close in 1934, the fair had played host to 48 million visitors, and made a profit of $160,000.

1933 Chicago World’s Fair Collectibles
Unlike the New York Fairs, with the Unisphere and the Trylon & Perisphere, this one had no single graphic identity that symbolized the fair, although a planet with a swooshing tail does appear on many collectibles.  Prices for souvenirs from this fair are lower than the more well known Columbia Exposition and the two New York fairs.  A base metal trinket box with embossed renderings of various fair buildings and exhibits was purchased on eBay for $16.  Postcards bring $1-2, and an enamel compact will fetch $50-60.  The highest priced fair collectibles are items having to do with day to day operations, such as season ticket holder IDs, employee IDs and similar items.

Reference: Robert Rydell & John Findling; Fair America: World’s Fairs in the United States.

-Article by p4A contributing editor Susan Cramer.

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